{
 "source": "https://mmc.vc/research/ai-discoverability/",
 "source_title": "MMC Ventures《AI Discoverability》",
 "source_date": "2025-05-12",
 "about": "骨架：MMC Ventures《AI Discoverability》（2025-05-12）的 GEO ／ AI 广告 ／ 可发现性基础设施三分法当框，品牌方工具按 Dealroom（2026-09-18）的 Measure / Optimise / Serve 拆；每层写老做法到了 AI 时代变成什么；pitchbook_segment 字段在这里指对应原框架的哪一块；new_layer = 框架之外我们补的层（s1 SEO 大厂、a1 代理商、b1 爬虫授权、e1 AI 购物、p1 答案引擎平台）。who = 第二套拆法（按谁买单），layers 指向第一套的 code。",
 "layers": [
  {
   "code": "m1",
   "name": "可见度监测 · 企业级",
   "ai_era": "看关键词排名 → 每天跑成千上万条提示词，看 ChatGPT、Perplexity、AI Overviews 提没提你、怎么说你、引用了哪页",
   "pitchbook_segment": "MMC · GEO；Dealroom · Measure（企业级）",
   "new_layer": false,
   "box": "品牌方的 GEO 工具",
   "box_zh": "让 AI 提到你、引用你：先度量，再改内容，再给 AI 喂能读的数据"
  },
  {
   "code": "m2",
   "name": "可见度监测 · 自助",
   "ai_era": "买 SEO 工具月费 → 几十到几百美元一个月的 AI 提及追踪看板，刷卡就能用",
   "pitchbook_segment": "MMC · GEO；Dealroom · Measure（自助）",
   "new_layer": false,
   "box": "品牌方的 GEO 工具",
   "box_zh": "让 AI 提到你、引用你：先度量，再改内容，再给 AI 喂能读的数据"
  },
  {
   "code": "c1",
   "name": "内容优化与执行",
   "ai_era": "写手按关键词写博客 → 按「AI 在回答什么问题」生成、改写能被引用的页面，agent 自动发布",
   "pitchbook_segment": "MMC · GEO；Dealroom · Optimise",
   "new_layer": false,
   "box": "品牌方的 GEO 工具",
   "box_zh": "让 AI 提到你、引用你：先度量，再改内容，再给 AI 喂能读的数据"
  },
  {
   "code": "t1",
   "name": "给 AI 读的技术层",
   "ai_era": "给 Googlebot 做站点地图 → 给 AI 爬虫和 agent 提供能直接读的结构化内容（llms.txt、Schema、预渲染）",
   "pitchbook_segment": "MMC · AI Discoverability Infrastructure；Dealroom · Serve",
   "new_layer": false,
   "box": "品牌方的 GEO 工具",
   "box_zh": "让 AI 提到你、引用你：先度量，再改内容，再给 AI 喂能读的数据"
  },
  {
   "code": "s1",
   "name": "SEO 大厂的 AI 产品线",
   "ai_era": "SEO 套件 → 套件里加 AI 可见度模块；Adobe 买 Semrush、HubSpot 买 XFunnel、Sitecore 买 Scrunch",
   "pitchbook_segment": "Kevin Indig《The Alpha is not LLM monitoring》的 Established platforms（MMC 无）",
   "new_layer": true,
   "box": "品牌方的 GEO 工具",
   "box_zh": "让 AI 提到你、引用你：先度量，再改内容，再给 AI 喂能读的数据"
  },
  {
   "code": "a1",
   "name": "代理商与服务",
   "ai_era": "SEO 代理商 → 卖「GEO 审计 + 内容改造 + 站外引用」的服务",
   "pitchbook_segment": null,
   "new_layer": true,
   "box": "品牌方的 GEO 工具",
   "box_zh": "让 AI 提到你、引用你：先度量，再改内容，再给 AI 喂能读的数据"
  },
  {
   "code": "ad1",
   "name": "AI 答案广告位",
   "ai_era": "买搜索关键词广告 → 广告出现在 AI 的回答里和回答旁边",
   "pitchbook_segment": "MMC · AI Advertising",
   "new_layer": false,
   "box": "答案里的变现",
   "box_zh": "钱和流量怎么在 AI 答案里流动：广告、爬虫付费、商品"
  },
  {
   "code": "b1",
   "name": "AI 爬虫与内容授权",
   "ai_era": "屏蔽爬虫或干脆不管 → 看清哪个 AI 爬虫来过，按次收费或打包授权给 AI 公司",
   "pitchbook_segment": null,
   "new_layer": true,
   "box": "答案里的变现",
   "box_zh": "钱和流量怎么在 AI 答案里流动：广告、爬虫付费、商品"
  },
  {
   "code": "e1",
   "name": "AI 购物：商品进答案",
   "ai_era": "优化 Google Shopping 的 feed → 让商品被 ChatGPT 购物、AI Mode 推荐，能被 agent 直接下单",
   "pitchbook_segment": null,
   "new_layer": true,
   "box": "答案里的变现",
   "box_zh": "钱和流量怎么在 AI 答案里流动：广告、爬虫付费、商品"
  },
  {
   "code": "p1",
   "name": "答案引擎 / AI 搜索",
   "ai_era": "十条蓝色链接 → 一段直接的答案，带几个引用来源",
   "pitchbook_segment": null,
   "new_layer": true,
   "box": "答案引擎平台",
   "box_zh": "背景层：用户在这里提问，只列海外"
  }
 ],
 "who": [
  {
   "code": "W-measure",
   "name": "先看见：监测",
   "desc": "企业级和自助的可见度监测、SEO 大厂的 AI 模块",
   "layers": [
    "m1",
    "m2",
    "s1"
   ],
   "section": "品牌市场部 / SEO 团队"
  },
  {
   "code": "W-act",
   "name": "再动手：内容和技术",
   "desc": "内容优化与执行、给 AI 读的技术层",
   "layers": [
    "c1",
    "t1"
   ],
   "section": "品牌市场部 / SEO 团队"
  },
  {
   "code": "W-agency",
   "name": "外包给代理商",
   "desc": "代理商与服务",
   "layers": [
    "a1"
   ],
   "section": "品牌市场部 / SEO 团队"
  },
  {
   "code": "W-ads",
   "name": "直接买位置：广告",
   "desc": "AI 答案广告位",
   "layers": [
    "ad1"
   ],
   "section": "品牌市场部 / SEO 团队"
  },
  {
   "code": "W-publisher",
   "name": "出版商：爬虫与授权",
   "desc": "AI 爬虫与内容授权",
   "layers": [
    "b1"
   ],
   "section": "出版商和电商"
  },
  {
   "code": "W-shop",
   "name": "电商：商品进答案",
   "desc": "AI 购物",
   "layers": [
    "e1"
   ],
   "section": "出版商和电商"
  },
  {
   "code": "W-engine",
   "name": "答案引擎",
   "desc": "答案引擎 / AI 搜索",
   "layers": [
    "p1"
   ],
   "section": "平台方"
  }
 ]
}